Bill Osborne


Bill is the President of All South Flooring and involved in the flooring industry since 1972.  He often tells people that he started in this business 3 years before baseball!  He truly believes we have an incredible team at ASF and look forward to helping our customers find solutions.

“I am a UT Volunteer fan and currently reside in Nashville.  I don’t understand hashtags but if I did, #GoVols – #GoTitans – #GoPreds”

  • 615-308-4465
  • bill.osborne@allsouthflooring.com
  • AL / GA


Vice President

Todd is the VP of Sales & Marketing for All South Flooring and a veteran of the flooring business since 1993.  He has been associated with some of the best people in this industry while involved in global sourcing, manufacturing, and distribution. The team at ASF is no different as they are some of the best talent in the country.

“I am a Tarheel born, a Tarheel bred, and when I die I’m a Tarheel dead!  March is my favorite time of year because it is basketball MADNESS!  (And the MASTERS is right around the corner).  #GoHeels and #BeatDuke”

  • 704-475-4126
  • todd.good@allsouthflooring.com
  • AL / GA


Solutions Specialist

Michael has been with ASF since its inception and has made it a habit of keeping clients well entertained and extremely happy. As our senior sales rep Michael prides himself on providing the most thorough pre-sale and post-sale support.  He has specialized in flooring specifications for healthcare and education over the past 15 years.

“I am a former US Airways customer service supervisor, so the flooring business is a piece of cake!  (If you have ever had a flight cancelled or delayed, you know what I mean).  I am an ECU Pirate and a native North Carolinian.”

  • 704-604-5117
  • michael.mcleod@allsouthflooring.com
  • Charlotte / Winston Salem / Greensboro / Western NC

Nikki Petriello

Solutions Specialist

Since joining the All South Flooring team, Nikki has developed and executed numerous projects throughout the state of Tennessee and Northern Alabama.  Well versed in all our product offerings, Nikki is determined to provide a solution for any project.    Prior to joining All South Flooring, Nikki worked in advertising for several years.  As a member of the Mid South Floorcovering Association, she aims to continuously grow her sphere of influence throughout the region.

Nikki graduated from East Carolina University with a Bachelor of Arts in Marketing with a Minor in Business Administration.  After college, she started a family with her husband, Joe, and is the proud mom of two young boys, Elliott and Jack.  She enjoys snow skiing, vacationing on the beach, hiking, and live music.  Nikki was a cheerleader in high school and most weekends you can find her on the sidelines energetically cheering on her boys at soccer and basketball games.

  • 615-917-5201
  • nikki.petriello@allsouthflooring.com
  • Middle TN / North MS / North AL / Southern KY

Sean Mitchell

Solutions Specialist

Sean has been with ASF from day one and handles the Atlanta market. He hails from South Africa and enjoys living in the South now. He works hard to make sure his clients are well informed and satisfied after working with him.

” I enjoy being outside with my girls, Wylie Rhys 7 and Catherine Layne 3.  I enjoy grilling and I love hamburgers. 2 Favorite quotes.  “Face your fears, live your dreams” “Where you are, Be there!” “

  • 706-550-2357
  • sean.mitchell@allsouthflooring.com
  • Athens & Augusta, GA / SC

Greg Capell

Solution Specialist

Greg has been in the flooring business for the last 5 years, but grew up around the business. He spent a couple of summers unloading carpet pad trucks and helping with inventory over Christmas breaks at CMH Flooring. Greg is a UNC Chapel Hill Alumni where he met his beautiful wife Bethany. They are both diehard Tarheel and Carolina Panthers fan – hence their dog’s name “Kuechly”. They enjoy summers on Lake Tillery, backpacking the NC mountains, and playing golf any chance they can get. He is extremely grateful to be a part of and learn from such a great group of people.

  • 704-942-7609
  • greg.capell@allsouthflooring.com
  • Charlotte / Raleigh / Wilmington / Eastern NC

Bob Brown

Solution Specialist

Bob has over 40 years of experience in the flooring industry in a myriad of categories including-  installation, retail sales/management, distribution sales & sales management, manufacture sales/retail & commercial.

Bob received his degree in Business from the University of South Florida. He is married to Amelia Alfonso-Brown; they have two children Jeffrey and Shayla, and one grandson Aiden who is 7 years old. His hobby is golf- both playing and being involved in golf tournaments. He has been a volunteer at the Masters, Wells Fargo, US Opens, PGA Championship, Open Championship, and Players Championship. He is excited to join ASF where he can continue to be passionate about the Flooring Industry.

  • 919-741-7395
  • bob.brown@allsouthflooring.com
  • Richmond / Tidewater, VA / Northeastern NC

Anthony Deel

Solution Specialist

Prior to entering the flooring industry, Anthony served our country in the United States Navy submarine service. He began his floor covering career with Harris-Tarkett, a hardwood flooring manufacturer, first as a Quality Control technician then the Technical Manager. He left to pursue a sales position with CMH Flooring Products where he covered East Tennessee and Southwest Virginia for 13 years before leaving to join All South Flooring in January of 2019.

He has two children, Billy – who graduated from East Tennessee State and is currently working in apartment management and Halie – who is currently in nursing school at Tennessee Tech.

Most weekends you will find him working on his ‘honey-do’ list, watching football rooting for the Steelers or spending time with his family.

  • 423.426.6334
  • anthony.deel@allsouthflooring.com

Tom Goldston

Solution Specialist


  • 334.444.7316
  • tom.goldston@allsouthflooring.com


Administrative Manager

Shelli has been a part of the All South Flooring team since its inception. She was previously employed by CMH Space Flooring as their Commercial Products manager since 1995.

Shelli graduated from North Carolina State University with a Bachelor of Science in Animal Science. Shelli and her husband Ron have three children, Trad, Kaitlyn, & Scarlett. In her free time, Shelli is a huge football fan and enjoys cheering on her NCSU Wolfpack and New Orleans Saints.

Her favorite quote: “To me, there are three things we all should do everyday. Number one is laugh, number two is think, and number three is cry, you should have your emotions moved to tears, could be happiness or joy. But think about it. If you laugh, you think, and you cry, that’s a full day. That’s a heck of a day” Jimmy Valvano

  • 704-690-1871
  • shelli.kelly@allsouthflooring.com




300 Forsyth Hall Dr. Suite B, Charlotte, NC 28273